Global brands turning to Rossi Ice Cream

24th February 2017

Large corporate names are engaging Rossi Ice Cream to produce Branded tubs of Ice Cream for marketing events.

Rossi identified a gap in the UK market, created and introduced fully branded, personalised tubs of Ice Cream, giving companies an opportunity to promote brands, products or new services in a unique way. Within the first year, after researching the tubs were not available throughout Europe, we were contacted by SportFive, one of the world’s biggest Sports Agencies, to produce Branded tubs for an event in the South of France in Monaco.

From then on, the branded tubs have progressed and developed from strength to strength working with branding agencies for major names such as Hugo Boss, Easy Jet, Deliveroo and Hewlett Packard all opting for the unique idea to support product launches, store openings and brand awareness. “As an Essex based Ice Cream company, we are delighted to be working alongside such big international brands”, said Amy Kydd, Rossi Corporate Sales and Marketing Manager, “What makes it so exciting is the variety of companies we have worked with from fashion, technology, food & drink, cosmetics and the medical industry. We never know who the next request will be coming from as the potential audience for the tubs is endless”.

Talking about the event in Monaco, Heidi Farr, SportFive Public Relations & Communications said, “The tubs looked absolutely super and were a genuine success. The quality of the ice cream is also very impressive and the branding was perfect – really, just perfect. Everyone agreed there has never been an event of such an original or fun nature at the convention and we attracted huge attention.”

The positive feedback doesn’t end there. After working alongside C2C Rail for a summer promotion with 8,000 tubs, Daisy Gadd, C2C Marketing Manager commented, “Thanks to the branded Ice Cream tubs, it was the most successful on station promotion we have done, getting such a positive reaction from customers”.

Discussing an on-street marketing campaign, Sarah Moxon, Deliveroo Marketing Associate stated “The tubs Rossi provided for our marketing campaign were amazing. We had great feedback and everyone loved the ice cream!”

Rossi continue working with a number of branding agencies, producing personalised tubs of ice cream for global brands, shipping to UK, EU and potentially worldwide.

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