Rossi Launch in Morrisons
28th March 2017
Rossi now supply over 25 Morrisons stores as shoppers are looking for more local food.
As research shows a growing appetite from shoppers for more local food, Morrisons are looking to start introducing a number of local suppliers across the UK as part of their ‘The Nation’s Local Foodmaker’s’ initiative. Rossi Ice Cream were approached by the supermarket giant to supply over 25 stores within Essex and the surrounding areas by delivering stock to Morrisons centralised Depot where it will be allocated straight to stores.
The ice cream will be launching in selected stores throughout April with flavours including our classic Vanilla, Raspberry Ripple and ever growing in popularity, Coconut. Rossi will also be supporting the launch by doing in store sampling in a range of locations.
To be contacted by Morrisons directly was a huge accolade for the business” said Rossi Corporate Sales & Marketing Manager, Amy Kydd, “to also hear they had received feedback from numerous stores and customers enquiring about stocking Rossi is encouraging, not only for the brand awareness but also a credit to the loyalty of our customers. We are delighted to be supplying Morrisons and look forward to what the future holds as we continue our working relationship with them”.
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